Services / Branding
Discipline 02 — Identity Systems

Identity That
Holds Under Pressure

Logo, type, color, and motion systems built to survive contact with the real world — every platform, every application, still unmistakably you.

identity_system.acidic
A
Type
Montserrat / JetBrains Mono
Palette
Status
Netflix Meta Google Apple Spotify Nike Tesla Adobe
Full System Scope
Print+Digital Formats
Included Revisions
Full Yours Rights
What We Deliver

WHAT WE DELIVER

Four pieces of the system, delivered together so nothing feels bolted on.

draw 01

Logo & Identity

A mark built to work at any size, on any background, across any medium.

menu_book 02

Brand Guidelines

The rulebook that keeps every designer, vendor, and team member on-brand without asking.

inventory_2 03

Packaging & Print

Physical touchpoints — packaging, business cards, signage — designed to match the digital system.

animation 04

Motion Branding

Logo animations and motion rules so the brand moves the same way everywhere it shows up.

Custom

Rebranding an existing company?

We audit what's working before deciding what to keep and what to replace.

Talk to Us
Selected Work

Recent Identities

N
Full System

Nova Skincare

Logo, packaging, and motion system for a DTC launch.

Rebrand

Aether Sneakers

Full identity refresh across retail and digital.

Guidelines

FitBrand

System documentation adopted across 12 vendors.

Capabilities

THE TOOLKIT

A brand system built to be used, not just admired. Every application considered.

explore 01

Positioning

We dig into your market, competitors, and audience to find the angle the brand needs to own.

palette 02

Visual Direction

Multiple distinct directions presented up front, stress-tested against positioning before we commit.

apps 03

Full System Build

Logo, type, color, imagery, and motion — built out as one cohesive system, not separate pieces.

menu_book 04

Usable Guidelines

A guidelines document that makes the system usable by anyone, not just the people who built it.

deployed_code 05

Full Rollout

Full asset handoff and application across your existing touchpoints — site, socials, print, product.

verified 06

Full Usage Rights

Editable source files and export-ready formats transfer to you outright, ready for immediate use.

Design & systems software stack

Figma Illustrator Photoshop After Effects InDesign Procreate Cinema 4D Notion
The Process

Five Stages,
Zero Guesswork

One dedicated design lead. Transparent timelines, no black boxes, no surprise invoices.

Step 01

Find The Angle

We dig into your market, competitors, and audience to find the positioning the brand needs to own.

Step 02

Explore Directions

Multiple visual directions presented and stress-tested against the positioning before we commit.

Step 03

Build The System

The chosen direction gets built out into a full system — logo, type, color, imagery, motion.

Step 04

Write The Rules

A guidelines document that makes the system usable by anyone, not just the people who built it.

Step 05

Apply It Everywhere

Full asset handoff and application across your existing touchpoints — site, socials, print, product.

Social Proof

Trusted By

star star star star star

"The system they built is the first identity our whole team has actually used correctly, without us having to police it."

JD
Jordan Dell
CMO, Nova Skincare
star star star star star

"Our rebrand kept what customers already recognized while making the whole thing feel a decade more current."

MK
Marcus K.
Founder, Aether Sneakers
star star star star star

"12 vendors, zero off-brand assets since rollout. The guidelines doc alone paid for the whole project."

SR
Sarah R.
Head of Brand, FitBrand
Why Acidic

A Brand Identity Design Agency Built For Consistency

As a logo design agency and full brand system design partner, we don't hand over a logo file and call it done. Every engagement covers positioning, typography, color, and a documented rulebook — brand guidelines design that keeps every designer, vendor, and team member on-brand without having to ask.

Motion branding — animated logo treatments and motion rules — ships as part of the same system, so your identity moves the same way in a video ad as it does on a business card. Already have a brand that's starting to feel dated? Our rebrand agency process audits what's working before touching anything, so equity you've already built doesn't get thrown out.

FAQ

Common
Questions

Still unsure? Talk to us directly — no forms, no gatekeeping.

Yes — full editable source files for every asset, plus export-ready formats for immediate use.

Yes — we start by auditing what's working in your current identity before deciding what to keep and what to replace.

Multiple distinct directions up front, narrowed to one through feedback rounds — not endless variations of the same idea.

Pricing scales with scope — logo only versus a full system. Tell us the brief on a call and we'll come back with a fixed quote.

Let's Define The Brand.

Tell us who you're trying to reach — we'll recommend the right scope, timeline, and price within 48 hours.